Recent EPISODES
Feb. 11, 2026
217. Her copy generated $1B in Revenue and Millions in royalties. Meet Kim Krause Schwalm & learn the copywriting strategies and royalty negotiations that made her successful
If you’ve ever wondered how to get paid for the true value you bring to a company through campaigns they run year after year – and long after you write the initial copy → you need to hear from one of the GOATs, Kim Krause Schwalme. In this case-study-style episode, Kim lets us in on what went on behind the scenes as she grew from an in-house employee to a highly successful and sought-after copywriter in the industry, sitting in rooms with people like Jean Schwartz and other greats. Not only tha
Feb. 4, 2026
216. [Season 6 Premiere!!] → How I Planned Out My Year as a Copywriter (so it actually works for me)
If you’re a copywriter or freelance copywriter who feels behind on your yearly planning already — or like your 2026 is not yet going according to plan — this episode is for you. Annual planning for copywriters doesn’t have to involve taking on as many clients as possible or burning yourself out on social media. And it definitely doesn’t have to involve a 20-tab spreadsheet you never look at again. In this episode, I’m breaking down how I plan my year as a copywriter, what I focused on first, a
Dec. 17, 2025
215. Price Objections You’ll Hear as a Freelance Copywriter & Why
You've raised your copywriting prices. You’re showing up. You’re sending proposals. But instead of clients saying yes, you keep hearing: “It’s too expensive.” “I need to think about it.” “Now’s not the right time.” If this has you questioning your worth, your rates, or your entire sales process—you are not alone. These are normal objections copywriters hear at every stage of business. The key is learning how to decode them instead of internalizing them. In this episode, we’ll unpack why the
Dec. 10, 2025
214. Are Your Copywriting Prices Keeping You From Booking Clients as a Freelancer?
If you’re a freelance copywriter struggling to book clients consistently—or feeling like the clients who do inquire aren’t the right fit—your copywriting rates might be the hidden issue. In this episode, we’re diving into a belief-shifting conversation about how your pricing is impacting your sales, your inquiries, and your ability to grow. Because here’s what most copywriters don’t realize: pricing is either positioning you well or making clients skip over you for the next person in line. Your
Nov. 20, 2025
213. Why Thinking Like a Freelance Copywriter Is Holding You Back
Have you been calling yourself a ‘Freelancer’ this whole time? If so, you need to listen to this episode because I'm breaking down the difference between copywriters who think like freelancers and the ones who think like business owners—and why that one shift changes everything about how trapped (or free) you feel in your business. We’re getting into it all like → Why taking orders, chasing clients, and trading time for dollars will never give you the freedom you're looking for (even if you're
Nov. 5, 2025
212. How to Train Your Brain to Take Big Leaps
What you consume—whether it's content, conversations, or the company you keep—directly impacts your business success. In this episode, Krystle breaks down why "positive propaganda" matters more than you think, and how getting in the right rooms can completely transform your trajectory as a copywriter. The energy in the episode is aspirational meets action-taking – LET'S GO! Tap ‘PLAY’ to listen now! Tune in To Learn: Why the conversations you're having about the copywriting industry are eith
Oct. 31, 2025
211. [The Shift Series] An Invitation to Step Into Your Next Era
Before you can move forward, you need to reconnect with what you actually want. Not what you think you should want—what lights you up? What pulls you forward? This episode is about giving yourself permission to dream again, getting clear on YOUR vision, and then doing the work to make it real. This is Part 6 of The Shift Series—the final episode on what it takes to move from where you are to where you're meant to be whether you’re a copywriter at the beginning, or advanced in your career. Pres
Oct. 29, 2025
210. [The Shift Series] The 3 Steps To Break Through If Your Copywriting Business Has Plateaued
If your copywriting business or freelance career has felt like it’s been in a transition season for months (or years!) and nothing's actually changed—you're not transitioning anymore. You're probably just stuck on a plateau. And it's not a reflection of your skills or credentials as a copywriter. It's because you're waiting to be ready, trying to do it alone, or preparing as a form of procrastination instead of taking decisive action. If that sounds like you, copywriter, this episode is going t
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