If you’ve ever wondered how to get paid for the true value you bring to a company through campaigns they run year after year – and long after you write the initial copy → you need to hear from one of the GOATs, Kim Krause Schwalme. In this case-study-style episode, Kim lets us in on what went on behind the scenes as she grew from an in-house employee to a highly successful and sought-after copywriter in the industry, sitting in rooms with people like Jean Schwartz and other greats. Not only that...

If you’re a copywriter or freelance copywriter who feels behind on your yearly planning already — or like your 2026 is not yet going according to plan — this episode is for you. Annual planning for copywriters doesn’t have to involve taking on as many clients as possible or burning yourself out on social media. And it definitely doesn’t have to involve a 20-tab spreadsheet you never look at again. In this episode, I’m breaking down how I plan my year as a copywriter, what I focused on first, and...

You've raised your copywriting prices. You’re showing up. You’re sending proposals. But instead of clients saying yes, you keep hearing: “It’s too expensive.” “I need to think about it.” “Now’s not the right time.” If this has you questioning your worth, your rates, or your entire sales process—you are not alone. These are normal objections copywriters hear at every stage of business. The key is learning how to decode them instead of internalizing them. In this episode, we’ll unpack why these pr...

If you’re a freelance copywriter struggling to book clients consistently—or feeling like the clients who do inquire aren’t the right fit—your copywriting rates might be the hidden issue. In this episode, we’re diving into a belief-shifting conversation about how your pricing is impacting your sales, your inquiries, and your ability to grow. Because here’s what most copywriters don’t realize: pricing is either positioning you well or making clients skip over you for the next person in line. Your ...

Have you been calling yourself a ‘Freelancer’ this whole time? If so, you need to listen to this episode because I'm breaking down the difference between copywriters who think like freelancers and the ones who think like business owners—and why that one shift changes everything about how trapped (or free) you feel in your business. We’re getting into it all like → Why taking orders, chasing clients, and trading time for dollars will never give you the freedom you're looking for (even if you're b...

What you consume—whether it's content, conversations, or the company you keep—directly impacts your business success. In this episode, Krystle breaks down why "positive propaganda" matters more than you think, and how getting in the right rooms can completely transform your trajectory as a copywriter. The energy in the episode is aspirational meets action-taking – LET'S GO! Tap ‘PLAY’ to listen now! Tune in To Learn: Why the conversations you're having about the copywriting industry are either p...

Before you can move forward, you need to reconnect with what you actually want. Not what you think you should want—what lights you up? What pulls you forward? This episode is about giving yourself permission to dream again, getting clear on YOUR vision, and then doing the work to make it real. This is Part 6 of The Shift Series—the final episode on what it takes to move from where you are to where you're meant to be whether you’re a copywriter at the beginning, or advanced in your career. Press ...

If your copywriting business or freelance career has felt like it’s been in a transition season for months (or years!) and nothing's actually changed—you're not transitioning anymore. You're probably just stuck on a plateau. And it's not a reflection of your skills or credentials as a copywriter. It's because you're waiting to be ready, trying to do it alone, or preparing as a form of procrastination instead of taking decisive action. If that sounds like you, copywriter, this episode is going to...

Not all proximity is created equal. You can be surrounded by people and still feel alone in your transition. You can have a network and still not get what you need. Because what matters isn't just BEING around people—it's WHO you're around. And during transition, you need specific types of relationships that actually help you become. This is Part 4 of The Shift Series—a 6-part mini-series on building the relationships as a female copywriter that support your becoming. >> Press ‘PLAY’ to listen n...

Being in a transition season as a copywriting business owner isn't just about building something new—it's about releasing something old. The version of you that got you here? She has to go. Not because she wasn't good enough, but because you can't become someone new while clinging to who you were. And that takes a kind of courage most of us aren't prepared for. In this episode, we're covering: Why transition is actually identity work (not just a strategy problem) What it means to undo who you've...

You can have the best strategy, work the hardest, and be completely committed to your growth—but if your environment isn't supporting the transformation you're trying to make, you're going to stay stuck. Because transition isn't a strategy problem. It's an *environment* problem. In this episode, we're covering: The truth about becoming: you can't create new beliefs in old environments Why you literally cannot step into a new season while you're still in your old environment What happens when you...

I've been in a transition season for two years. And for most of that time, I kept asking myself the same question: "Why is this taking so long?" If you've been feeling restless in your business, like you've outgrown what you've built but can't quite reach what's next—this episode is for you. Tune in To Learn: The emotional and logistical signs you're in a transition season (and why recognizing them changes everything) Why transition seasons feel so lonely—and why it's hard to talk about with peo...

If you’ve ever felt like you’ve outgrown the room you’re in but weren’t sure where to go next → this episode is for you. Today, I’m pulling back the curtain and revealing everything about Juno: the *BRAND NEW* coaching-led community I’ve been quietly building for copywriters who're ready to move differently. You’ll hear the story behind why I created it, what makes it different from every other community out there, and how it’s designed to support the next version of your business. If you’ve bee...

There are seasons as a Copywriter building a business when you just need to put your head down and build. And then there are seasons when something inside you starts to shift—and you realize… you can’t do this next version alone. In this episode, I’m sharing how to recognize the season you’re in—and how to know when it’s time to find your people again. Especially if you’ve been trying to figure it all out on your own lately, this one’s for you. Tune in To Learn: The 6 tell-tale signs it’s time t...

What if the problem isn’t how long it’s taking—but the fact that you’re doing it in isolation? In this episode, we’re unpacking the real reason so many talented, hardworking copywriters feel stuck in the in-between: not because they’re off track, but because they’re building without proximity, support, or reflection. If you’ve been quietly wondering why it all still feels so heavy—this conversation is the recalibration you didn’t know you needed. Because you’re not behind. You’re just ready for ...

Sometimes, the conversations that change us aren’t business masterminds or strategy calls—they’re quiet, unexpected lunches with women who’ve lived full, brave lives. In this episode, I share the story of one of those moments and the realization it sparked: growth doesn’t just come from effort—it comes from environment. If you’ve been feeling like growth is taking longer than it should, this episode is your reminder that you’re not behind—you might just be building in isolation. Tune in To Learn...

Feeling stuck in the solo routine of copywriting? It’s time to break out and level up. In this snappy pep talk, Krystle dives into the transformative power of finding your tribe. Drawing from her own experiences of moving to Barcelona and actively cultivating a new community, she discusses why surrounding yourself with the right people is crucial—not just for personal growth but for professional success as well. This episode will inspire you to rethink your connections and embrace new relationsh...

Wondering why your goals aren’t showing up as quickly as you’d like? In today’s milestone episode, I’m taking you behind the scenes of creating 200 episodes for the Freedom Found Podcast—and what this journey has taught me about the true power of consistency, delayed gratification, and playing the long game. I’m sharing the hard truths, the not-so-glamorous moments, and the lessons learned from showing up every week even when results weren’t immediate. If you’ve ever thought about giving up on a...

Are discounts actually hurting your sales? If you’ve been relying on them to drive more course enrollments or product sales, you might be attracting the wrong buyers—and leaving money on the table. In today’s episode, I’m breaking down why we’re ditching discounts in 2025 and the best ethical urgency strategies we’ve discovered to drive sales. Because the real reason people buy has nothing to do with a deadline and everything to do with what’s already happening in their lives. You’ll learn how t...

Ever wanted to sit down with Copywriter Legend, Amy Posner, and hear firsthand about the top few factors that influenced her successful career? Well now’s your chance to pull up a seat and dig into Amy’s background, how she got started in business, copywriting, and then climbed to the top. Along the way Amy is sharing her thoughts on pricing, positioning yourself as a strategist, not an order taker, and what she thinks copywriters need to do to stand out in the world of AI today. Hit ‘Play’ now ...

Ever wished you could take 4 months off from your Copywriting business to vacation around the world? Last week I sat down for a graduation call with our client Alethea who we have helped over the last year as she’s transformed her business from one that was causing her monthly burnout into something that let her take 4 months off this past year and travel to incredible places like Machu Picchu and the Galapagos Islands! And after we had this conversation I just knew this is something you needed ...

Ever wonder how other copywriters are setting goals and tackling them? In this episode of The Freedom Found Podcast, I’m pulling back the curtain and telling all on what happened in the KC Brand in 2024. I’m taking you along as I review the strategies and goals we set for our business and how they panned out in real life. Discover which goals were achieved, which fell short, and the valuable lessons learned along the way. Then swipe the nugget of wisdom most helpful to you as you grow your copyw...

Want to know how to increase the sales for your next digital product or coaching program launch? I’m pulling back the curtain to reveal the top 5 data points that came out of our recent launch and helped buyers make a ‘YES’ decision. This episode is perfect for copywriters who want the inside scoop on maybe why past launches haven’t recently worked or how to ensure your next one does. Tune in To Learn: What bonuses work and what ones don’t How answering customer questions will make you sales Wha...

If you’re tired of waiting for random projects to come your way - or feeling like you’re only attracting the kind of clients you feel like you ‘have’ to take on because it’s money in the door vs ones you WANT to take on…you need to hear how Michelle gave her business a massive GLOW UP! Listen in to this interview where Michelle spills the tea on how working together transformed her messaging, confidence, and put her on the map as the Go-To Beauty Copywriter. Tune in To Learn: How getting an outs...