If you’re actively trying to grow your copywriting business by booking more copywriting projects or retainer work - chances are, you’re working your booty off to get in front of your ideal clients and hopefully have a Discovery Call with those who are qualified. But for some reason 3 out of every 4 Discovery calls you get on end with “Let me think about it!” Or “I’ll get back to you soon” Yet they rarely ever come back with a ‘Yes, I’m in!’ If that’s you, we know you’re doing something right ...

Welcome back to the Freedom Found Podcast, where we help copywriters build profitable and freeing businesses they love. If you’re a copywriter struggling to sign new clients for projects or retainers but you’re not sure why it’s just not working — this episode is for you. Today, we’re breaking down a step-by-step process to help you diagnose what’s going wrong with your lead generation efforts. Whether it’s your offer, your messaging, or how you’re showing up, figure out in just 25 minutes or l...

One of Dale and my favorite things to do is spend time with copywriters in our community - so this week we decided to surprise our email list with a link to our private Zoom room where we’d hosted open office hours to Ask Us Anything! We took questions from the women in the room about how to develop, grow, and scale a scalable offer. We dug into how to know if your product idea is actually a good idea, how to decide between which goal to start with first. And so much more. Tune in to this Live...

Have a messy copywriting course that you want to transform into a streamlined success your students actually rave about? In this episode, you’re hearing the raw details, data, and strategies our Collective Client, Lauren, used to turn her low 13% course engagement rate to an impressive 61% completion rate and growing and a library of positive testimonials from her students! Lauren’s journey with us inside Freedom Found Collective not only revamped her entire approach but also re-ignited her pas...

Ever wondered how trading endless work hours for more freedom, while making six figures, is even possible? Meet Sheena, a brilliant content writer who redefined her work-life balance, reducing her weekly workload from a staggering 60 hours to a lean 10-20, all without sacrificing her income. Pull up a seat with Sheena and I as we explore the pivotal decisions and customized coaching processes we use in Freedom Found Collective that turned Sheena’s overwhelming client demands into a streamlined,...

Ever wondered how to juggle being the breadwinner and an entrepreneur in your relationship? Karina F. Daves, a relationship coach (shared by Beyonce’s mom) joins us to uncover her own labyrinth of balancing personal dreams and her husband's, literal high-speed aspirations. As the daughter of immigrants, Karina's journey is a riveting testament to the power of faith, support, and unflinching honesty in relationships. Karina's story is not just about achieving financial balance; it's a saga ...

Ready to elevate your copywriting career and push past your own limits? In this compelling conversation with the visionary co-founder of the Copywriter Club. In this revealing conversation, Rob unpacks the pivotal elements that skyrocketed his career—from the transformative power of mentorship to the critical role of connecting with like-minded peers. Tap ‘Play’ now to dive into Rob’s journey, exploring how stepping into the unknown and embracing uncertainty became key to his success. This epis...

Are You Settling for Burnout in Your Business? Or have you been there and you’re afraid to repeat that cycle? In this episode of the Freedom Found Podcast, I reveal how Dale and I confronted our own endless burnout and made radical changes to our business to make us happier in it. What started as an overwhelming hustle ended up as a powerful transformation towards a work-optional lifestyle. Discover how we turned our business around to prioritize flexibility and time off, and what you can do t...

Ever wondered what it takes to let go of the pieces of your business that are holding you back so you can FINALLY make space for your greatest success yet? Get ready Copywriter because Nicole Culver, founder of Elevated, is opening up about some of the hardest decisions she’s had to make in business to propel her growth – including the bold move to shut down one company to focus on another. In this raw What Made the Difference episode on the Freedom Found Podcast, Nicole reveals how she sculpte...

I could NEVER understand why, no matter how hard I worked, my copywriting business wasn’t growing as fast as I wanted it to. My calendar was full to tasks, projects, new visibility tactics yet I never seemed to hit all the goals on my list. If you’ve ever felt stuck wishing for new clients or more consistent sales, only to find your efforts scattered and lacking results - this Freedom Found Podcast episode is a can’t miss. I’m sharing one of the top lessons that, once I learned, changed EVERYTH...

Feel like your copywriting business needs a tune up? Like if you made just a few intentional tweaks (think: to your pricing, business model, processes, or strategy) that you could FINALLY unlock the path to reach your next goals? Then it’s time you hear from the sought-after copywriters and Founders of Content Bistro, Mayank and Prerna Malik who have over 15 years of experience in the Copywriting Industry. And if that’s not impressive enough, their client portfolio includes some of the brightes...

Ever found yourself questioning where all your hard-earned profits are disappearing to? You’re not alone. Or how much extra you’d have in the bank if you could find and fix that leak? Announcing this *highly anticipated* episode revealing the results of this MASSIVE change I made in my business 12 months ago and how this strategy could help you, too. So tap ‘Play’ now and listen as I dive into a time when my business seemed to grow in all the wrong ways while my profits were shrinking. I’ll sh...

This may just be our rawest, most vulnerable guest interview to date — In this unfiltered episode of the Freedom Found Podcast, we’re not wasting any time digging into an extraordinary conversation with Jen Szpigiel, founder of Becoming Iconic. This isn’t your typical success story — Jen opens up about the personal, real moments that shaped her multi-million dollar company. Jen shares candidly about confronting guilt and shame around wealth, the emotional challenges of sacrificial living we of...

Ever found yourself stuck in a cycle of comparison, wondering how others seem to reach new heights while you’re burning the candle at both ends? In this episode, I reveal a crucial lesson that transformed our business from overworking to thriving. Discover how shifting priorities and focusing on the right skills can drastically improve your results while reducing your workload. I’ll share the pivotal moment when I realized that business is a skill—one that can be developed and optimized just l...

Ever wonder how the Top Copywriters you see actually became the revered experts we know and love? In my chat with the inspiring Eman Ismail, we unpack her journey from working at a local food charity to building a thriving email marketing business. And with that, the key decisions, strategies, and approaches that made her successful, and those that didn’t. Eman and I dive into how she leveraged her copywriting skills to create impactful email funnels, how she’s launching a new iteration of her ...

Get ready because I’m unveiling the secrets of Top Copywriters to help you succeed, too! Welcome to the *What Made the Difference Series* on the Freedom Found Podcast! In this exciting new interview & solo collection, I’ve partnered with some of the industry’s favorite Copywriters & Entrepreneurs, pulling back the curtain to reveal the transformative insights and pivotal lessons from their journeys. >> Ever wondered what really makes the difference between merely getting by and achieving extra...

Have you ever wondered what truly sets a business apart in a crowded market? In this episode, I’m revealing the critical element that has driven our sales growth and strengthened client loyalty over the past year. It's not just about having a standout offer—it's about discovering and harnessing what makes your product or service uniquely compelling. If you're struggling to maximize the sales potential of your course, template, or program, this episode will shed light on how to uncover and lever...

Have you been feeling a little restless? A little like where you are now isn’t serving you the way it used to? In this episode, we dive into the transformative journey of stepping into a bigger life and embracing the potential you’ve felt calling you. If you’re a copywriter who feels you’ve outgrown your current reality and are ready for something more fulfilling, this episode is for you. Discover how to bring the vision of your ideal life into your daily routine, blending future aspirations wi...

In this episode, I reveal the art of one of my favorite launch strategies: pre-selling spots! If you’re a copywriter with a program, course, or other digital offer with open and closed enrollment - I made this episode for you using our recent launch of Copywriter Camp as a case study. Learn the exact steps we took to pre-fill our brand new program before even going public, ensuring a stress-free launch and validated offer. I discuss the creation and structuring of an irresistible offer, persona...

Have you ever wondered if working long hours is truly necessary for success? In this Freedom Found Podcast Episode I’m sharing how Dale and I transformed our work-life balance by embracing a “low work” approach — while still driving impressive growth for our copywriting business. This isn't your usual productivity chat—think less grind, more Sangria. I walk you through our experience of cutting the fluff, streamlining processes, and leveraging superior offers to maintain revenue streams—even ...

Ever feel your product or service is being overlooked? It might be your positioning strategy—or lack thereof. If you want to stand out in today’s market it’s time to explore and identify the secret sauce that distinguishes the perceived *great* from the good. I don’t want you to just listen to this episode — get ready to take notes on how to elevate your game with tangible strategies drawn from our proprietary positioning process. We'll redefine how you see your market presence and clarify why...

In this episode, we dive into the art of presenting and selling a new offer that could transform the lifetime value of your existing client base. Become a fly on the wall during my live coaching session with copywriter Jessica Perry as she navigates a transition period in her business, exploring ways to upsell existing clients and attract new dream clients. We discuss the value of holistic marketing strategies, the role of fractional CMO services, and the importance of clear, compelling messag...

When Meredith first asked me this question. I was so relieved because it's a question that SO many copywriters have on their mind and everybody wants to get right. Because everybody wants to make sure that they're not pouring their time and their energy and their precious resources into the wrong growth tool. → SO how do you find the *right* marketing strategy for your business? This is a special Live Coaching episode where a member of the Freedom Found Community gets to sit down and ask me th...

Are you struggling to find high-paying clients? In this episode of the Freedom Found Podcast, I’m sharing a bit about my personal journey from freezing up on social media to consistently booking dream clients. If you’ve followed me for a while, you know I prefer more behind-the-scenes marketing than front facing! Tune in To Learn: How to avoid the pitfalls of piecemeal marketing plans and instead focus on effective, targeted strategies My top three methods for landing premium clients, includ...