102. 3 Easy Ways to Boost Voice in Your Copy

Did you know that 65% of consumers say that a brand's tone of voice helps them build an emotional connection? (According to Search Engine Journal)

That's why it's essential to infuse your copy with personality and flair to cultivate a deeper emotional connection with your audience. Join me in this episode as we explore several powerful tools to boost your voice including Eyebrow and Teardrop Copy. Eyebrow copy, those small but impactful words placed above a heading, can be utilized to call out specific audiences, add personality, and provide essential context. Teardrop copy, on the other hand, is placed below a heading and further enhances your message without becoming overwhelming.

To better understand how eyebrow and teardrop copy can help elevate your brand's voice, among other tools I share, listen to the full episode!

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