217. Her copy generated $1B in Revenue and Millions in royalties. Meet Kim Krause Schwalm & learn the copywriting strategies and royalty negotiations that made her successful
If you’ve ever wondered how to get paid for the true value you bring to a company through campaigns they run year after year – and long after you write the initial copy → you need to hear from one of the GOATs, Kim Krause Schwalme. In this case-study-style episode, Kim lets us in on what went on behind the scenes as she grew from an in-house employee to a highly successful and sought-after copywriter in the industry, sitting in rooms with people like Jean Schwartz and other greats.
Not only that, but Kim walks us through her personal methodology for testing ‘controls’ and trying to beat your own copy - ultimately increasing the value you bring to the table with every client who hires you.
If you’re a copywriter curious about how to negotiate royalties into your contracts and get paid on a whole new level, this episode of the Freedom Found Copywriter Podcast is an absolute must-listen.
Tune in To Learn:
- What a ‘Control’ is in Copywriting and why you should be testing yours asap
- How to negotiate royalties with big & small clients
- The best way for Copywriters to get hired, even in the face of AI
- How Kim Krause Schwalm mastered her craft, client relations, and career as a copywriter
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Resources & Follow:
***Get Kim’s limited-time deal → Save 60% on Kim’s Top 4 Trainings for Copywriters UNTIL MARCH 31, 2026 MIDNIGHT PT >>> Use code SAVE60 here: https://kimschwalm.com/training/
This includes 60% off:
Million-Dollar Controls & The Get Dangerously Good Copywriting System
→ Learn more about Kim’s Trainings here: https://kimschwalm.com/training/
Connect with Krystle:
→ The KC Website: https://krystlechurch.com/
→ Juno Membership for Copywriters:
https://krystlechurch.com/Juno
→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom
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