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March 23, 2022
23. How to Craft Conversion Copy
People think the best copy out there is written by copywriters, but the truth is that it’s actually written by customers. In this episode, I share my ultimate copywriting secret with you so that you can start crafting expert conversion copy for yourself or your own clients.
Tune in to learn:
- What exactly is conversion copywriting?
- How to use Voice of Customer research in a legit way
- How to use Phases of Awareness to outline your customer journey
- What analytics tools are helpful in seeing where users are landing on your website
- Other tips on testing and optimizing your copy through all drafting phases
The only job of each line of your copy is to get your reader to read the next line. I hope this episode helps you in getting to the heart of your key messaging and converting your dream clients.
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